Scientific posters haven't changed in 30 years, which should be alarming to you (nothing in science should be stagnant). And evidence suggests they are incredibly ineffective. In this talk, you will learn the evidence-based design principles that science has discovered in the last 30 years (since the birth of the Internet) and how you can apply them to create fully-modern scientific posters that transmit your knowledge much more effectively to other scientists, and help you and them have more fun at poster sessions too. As a bonus, these same principles apply to presentations, reports --- anything you design for people to use.

Learning Objectives:

1. Lowering interaction cost makes designs less effort to engage with

2. Increasing information scent by teaching instead of hinting boosts engagement

3. Triggering emotion is scientific and facilitates learning