Most researchers are curious about how to communicate their science to the media, yet they may also be worried that they'll be misquoted or misrepresented in an article. In an age where science and reason matter more than ever, researchers should empower themselves with techniques that will build collaborative relationships with reporters.

While media coverage is never a guarantee, this talk aims to boost researchers' chances of getting noticed by explaining where reporters look for story ideas, and which of those places are most within researchers' control. Strategies to put a project's real-world impact front and center will be discussed. And finally, the talk will offer tips for preparing for an interview with a member of the press.