Custom Virtual Events
TABLE OF CONTENTS
- Overview
- Facts & Figures
- Hosting a Virtual Event with Labroots
- Custom Virtual Event Demo
- Custom Virtual Event Features
- Custom Virtual Event Examples
- Custom Virtual Event Success Stories
- Event Process
- Labroots Custom Virtual Event Packages
- Persistent Virtual Event
- Scheduled Virtual Event
- Half-Day Virtual Symposium
- Mini Custom Virtual Events
- Self Service Event Packages
- Continuing Education Credits
Overview
We know going virtual can be daunting, but with the right guidance and support, it's totally worth it. When you host a virtual event with Labroots, you get the whole package; hey, we've been doing this since 2008! Whether you are ready to jump in with our persistent virtual event option or want to dip your toes in with a half-day symposium, virtual events with Labroots are customizable to tailor your needs.
Facts & Figures
Users
4.7 Million
Average Website Sessions
1 Minute 45 Seconds
Average Webinar Sessions
26 Minutes
Average Virtual Event Sessions
3.93 Hours
Monthly User Sessions
577K
Annual Page Views
13.9 Million
Social Media Followers
2.5 Million+
Opted-In Newsletter Subscribers
809 K+
User Location
North America: 54%
Asia: 20%
Europe: 16%
South/Central America: 5%
Oceania: 3%
Africa: 2%
User Institution Type
Academia (University/College): 31%
Hospital/Medical Center: 26%
Commercial/Industry
(Biotech/Pharma/Life Science Company): 19%
Private (CRO, CMO, Research Institute): 15%
Government: 7%
Other: 2%
Content Categories Trending Articles / Webinars / Virtual Events
Health & Medicine 10,483 / 4,882 / 366
Cell & Molecular Biology: 4,519 / 875 / 94
Technology: 4,139 / 395 / 63
Genetics & Genomics: 3,230 / 614 / 77
Microbiology 3,249 / 569 / 55
Neuroscience: 3,559 / 397 / 42
Plants & Animals: 3,646 / 141 / 16
Earth & The Environment: 3,681 / 68 / 14
Cancer: 2,666 / 629 / 85
Clinical & Molecular DX: 2,678 / 663 / 109
Immunology: 2,448 / 744 / 86
Chemistry & Physics: 3,015 / 142 / 36
Drug Discovery & Development: 2,329 / 507 / 78
Space & Astronomy: 2,447 / 10 / 0
Cardiology: 1,736 / 126 / 30
Cannabis Sciences: 1,140 / 179 / 23
Target your audience with ease!
Use Labroots’ comprehensive Audience Selection Form.
Hosting a Virtual Event With Labroots
When we say custom, we mean custom. The unique features available for your Virtual Event are nearly endless, but let’s start with the basics. Each custom virtual event is hosted on a powerful virtual event platform* in HTML5 and fully supported on all mobile devices. We work closely with your team to ensure the event branding, design, and tone fit your vision. While Labroots offers a variety of templates to help get you started on designing your company’s virtual experience, our in-house design team is also here to take your vision and make it come to life.
It takes a village to go virtual. Let Labroots help you make your virtual event an interactive and engaging experience The immersion starts with your own microsite and registration page housed on the Labroots website; from here, we walk with you in designing your event space with features like event lobbies, auditoriums, virtual learning interactive labs, poster halls, and networking lounges. Whether you’re trying to emulate a physical trade show experience, a company event, a national sales or executive meeting, or showcase your products and technologies, you can explore the feature list below to help visualize your future virtual event.
*Our events use the Chati virtual event platform.
Ready to
transform
your event?
Custom Virtual Event Features
- Auditorium
- Customized Rooms (Various Templates Available)
- Live Surveys/Polling
- Networking Lounge
- Virtual Laboratories
- Education/Learning Center
- API Integrations
- Courses
- Live Video Chats
- Poster Hall
- Exhibit Hall
- Photo Booth
- Custom Animated Avatars
- Agenda Builder
- Photo Gallery
- Leaderboard/Gamification
- Zoom Room Chats
- Continuing Education (CE) Credits
- Welcome Videos
- Multiple Languages
- Virtual Streaming Support*
- Job Fairs
- Entitlement
- Black and White-listing
- Attendee Tracking
- Customized and Automated Reporting
*Need onsite support? We can help with onsite virtual streaming into your virtual event.
Here’s why you should host a virtual event with Labroots:
Turn-key service and support
Real-time ROI tracking for measured success
Cost savings with greater reach
Deeper and more frequent connections
It’s always better to see for yourself, take a walk through the Labroots Custom Virtual Event demo to see first-hand what we can do for you.
Custom Virtual Event Examples
Click on a category below to view corresponding virtual event images.
The Power of Plexing: 3rd Annual TMT Symposium
THERMO FISHER SCIENTIFIC
In this comprehensive two-day event, Thermo Fisher Scientific presented cutting-edge laboratory workflow solutions, technological advancements, and novel techniques. With an extensive Resource Hub and Auditorium, the Thermo Fisher Scientific team was able to showcase a variety of products.
OncomineWorld 2023: A Virtual NGS Education Meeting
THERMO FISHER SCIENTIFIC
With 8 distinct virtual labs, the Thermo Fisher Scientific Omcomine World annual meeting is able to continuously grow their event and audience each year. In addition to featuring leading international researchers, this event highlighted Omcomine Clinical Research Grant awardees in a unique Grant Hall built to fit their vision.
Ignite Summit Series 2022
AGILENT TECHNOLOGIES
Through the incorporation of tailored event features, the Agilent Ignite Summit Series encompassed everything from continuous education to partnership. Sharing their latest advancements and new insights, Agilent brought together an exchange of ideas with the help of the Labroots team.
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Every Day Counts Virtual Summit 2023
U.S. DEPARTMENT OF TRANSPORTATION
This 3-day event brought together 2000 nationwide attendees from throughout transportation groups and agencies to highlight innovations and strategies integral to the future of highway projects in the United States. With each day covering something new, this event proved effective in disseminating important information to a geographically diverse audience.
27th Annual Conference
CODIS
Originally intended to occur in Hawaii, the Annual CODIS Conference decided to go virtual for their 27th year. Jam packed with product trainings, success stories, demos, and more, this event truly encompassed how uniquely custom and private an event can get with Labroots through various features.
Regional Meeting
FENS
The Federation of the European Neuroscience Societies (FENS) hosted a completely interactive and innovative virtual conference, with participants from all over the world. From language translation, to timing, to attendee interaction, FENS Regional Meeting truly exemplified a successful global event, gone virtual.
Instrumentation Laboratory
WERFEN
Offered at various time zones to accommodate attendees from around the world, Werfern’s Instrumentation Laboratory offered a virtual workshop, encompassing customized roundtable discussions, and other components to keep attendees intrigued.
Precision Medicine in Solid Tumors
DIACEUTICS
Taking the holistic approach, Diaceutics created an event aimed at communication and education. This event took a forward approach to attendee engagement and education. Expert speakers covered the latest advances in targeted therapies with interactive Q&A sessions and a curated poster session facilitated professional networking.
GenScript 3rd Annual Gene and Cell Engineering Summit
GENSCRIPT
Focused on keeping attendees engaged, the GenScript 3rd Annual Gene and Cell Engineering Summit utilized gamification and a virtual photo booth to bring fun into their educational event. Customized to their vision, this event put the attendee experience first.
Stago EdVantage Virtual University
STAGO
The Stago EdVantage Virtual University turned the virtual event into a complete educational platform. With exhibit halls exemplifying an evolving landscape of research and publication, the event allowed 24/7 program access, on-the-go trainings, and other enticing features for those looking to learn.
MJ Unpacked - Midwest Cannabis Markets
JAGE MEDIA
This national event showcased hundreds of Cannabis CPG brands, and prompted collaboration with retailers, manufacturers, and investors. The Labroots platform acted as a liaison to encourage these conversations in a virtual setting.
25th National Conference on Mental Health Services Research
NATIONAL INSTITUTE OF MENTAL HEALTH
Having brought together leading mental health services researchers, clinicians, and advocates, the Labroots platform acted as a common meeting place to further the discussion on mental health care improvement. Various keynote presentations and plenary panels made this event truly interactive.
Virtual NSM
CASTLE BIOSCIENCES
This National Sales Meeting offered attendees an engaging week, filled with surprises to keep things entertaining. Attendees were equipped with their own customized briefcase, with personalized schedules.
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65th Annual Biosafety and Biosecurity Hybrid Conference
ABSA INTERNATIONAL
With the goal of gathering biosecurity professionals in one place, ABSA’s hybrid symposium was set up for success, equipped with a Labroots’ Production Team member onsite to ensure virtual and physical event components acted as a seamless unit.
Influential Companies Go Virtual With Labroots
Event Process
From purchase to event launch, what to expect:
- Assigned production lead team member
- Weekly scheduled meetings
- Assigned design lead team member
- Complete a microsite checklist to launch event registration page
- Assigned marketing lead team member (if applicable)
- Coordinate marketing schedule (if applicable)
- Choose from virtual event templates or communicate customization
- Schedule speaker recordings
- Final event walk-thru
- Launch your virtual event!
Production Team
A project manager and team are specifically assigned to make your vision into a reality on the Labroots platform. We will build the virtual microsite, venue, rooms, and more - providing real-time reporting access so you can stay on top of your event and its metrics. With Labroots' production team at your side, the creation and support for your event will be well taken care of.
Creative Team
Whether it's designing your microsite registration page, custom booth, or interactive virtual lab – we understand the nuances of online engagement and the ROI challenges that face us all. With an average of 10+ years of expertise in virtual event design our experienced, multi-faceted, creative team can help achieve the perfect look for your virtual event.
Marketing Team
Turnkey marketing solutions are guaranteed to ensure event registration and attendance from the perfect, targeted audience, no matter the scientific field. By becoming part of the world’s largest scientific conference series, your company will be introduced to new customers and generate high-quality leads. Coordinating and collaborating with Labroots every step of the way, your event, its marketing, and all other components will be seamless.
Additionally, you can help us create your perfect marketing plan with:
1. An Audience Selection Form that finds the perfect Labroots email database to promote your custom virtual event and ensure content is marketed to the right audience.
2. A Custom Virtual Event Email Form to take advantage of Labroots expansive email list. Supply your own content, or a member of Labroots will help you create it.
3. A Custom Virtual Event Social Media Form to choose from 16 of Labroots category-based social media pages, targeting a more niche demographic for increased custom virtual event attendance and engagement.
Full Service
Labroots Custom Virtual Event Packages
We understand virtual events aren’t one size fits all, so we’ve designed three different packages to help you narrow down your event needs. Labroots custom virtual event packages vary based on the amount of content that your company intends to share and whether you’d like to share everything during a 1–2-day event or an ongoing event.
Persistent Virtual Events
Let’s start with the crowd favorite - The Labroots Persistent Virtual Event. A Persistent Virtual Event with Labroots allows companies to showcase products and research on an ongoing basis. Whether it’s additional webinars or a mini-event launch, content can be added throughout the year, with each new addition marketed to target audiences for optimal event attendance.
Persistent Virtual Events include:
-
One Main Event Launch
The main event launch sets the tone for the event as a whole. It includes scheduled meetings with an assigned project manager, helping to ensure the event reflects your company’s brand message and adequately highlights your product and/or service.
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Main Event Launch Support
- One Project Manager
- One Lead Designer
- One Lead Marketing Expert
-
Main Event Launch Design
Choose from a variety of event templates or have the Labroots design team create an event space for you based on an image or physical office space. Designs for your main event are branded specifically to your event and include, if applicable, the necessary banners in varying dimensions for all event promotions.
-
Main Event Launch Marketing
- Email Blasts x 5 (20,000 cap)
- Social Media x 6 (Facebook & X), 1 x (LinkedIn)
- Banner Ad x 1 month
- Newsletter Posting & Banner Ad (2 WAVE + 2 Trending Newsletters)
- Press Release
-
Post-Main Event Webinar Series*
- Individual microsite
- Custom webinar banners with Main Event branding+
-
Post-Main Event Webinar Marketing
- Email Blasts x 3 (20,000 cap)
- Social Media x 3 (Facebook & X), 1 x (LinkedIn)
*Post-Main Event webinars are purchased at varying costs depending on the number of webinars desired.
+Post-main Event webinar banners are provided at an additional cost.
Scheduled Virtual Events
The Labroots Scheduled Virtual runs much like a physical event, with a specific date(s) and time(s). Scheduled Virtual Events runs for 1 day (additional days can be added at cost), can be archived in your content library, and are available on-demand for 12 months.
Scheduled Virtual Events Include:
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One Event Launch (up to 24 hours)
The event launch includes scheduled meetings with an assigned project manager, helping to ensure the event reflects your company’s brand message and highlights your product and/or service adequately.
-
Event Launch Design
Choose from a variety of event templates or ask the Labroots design team to create an event space based on an image or physical office space. Designs for your event are branded specifically to your event and include, if applicable, the necessary banners in varying dimensions for all event promotions.
-
Event Launch Support
- One Project Manager
- One Lead Designer
- One Lead Marketing Expert
-
Event Launch Marketing
- Email Blasts x 5 (20,000 cap)
- Social Media x 5 (Facebook & X), 1 x (LinkedIn)
- Banner Ad x 1 month
- Press Release
- Newsletter Posting & Banner Ad (2 WAVE + 2 Trending Newsletters)
Half-Day Symposiums
More than just a couple of webinars, but not quite a full event - The Labroots Half-Day Symposium. A Labroots Half-Day Symposium provides a much smaller targeted virtual event that only runs over the course of the morning, afternoon, or evening. The Half-Day Symposium has all the perks of a Scheduled Virtual Event, including a full-event build-out, just with less overall content.
Half-Day Symposiums include:
-
One Event Launch (up to 4 hours)
The event launch includes scheduled meetings with an assigned project manager, helping to ensure the event reflects your company’s brand message and highlights your product and/or service adequately.
-
Event Launch Support
- One Project Manager
- One Lead Designer
- One Lead Marketing Expert
-
Event Launch Design
Choose from a variety of event templates or ask the Labroots design team to create an event space based on an image or physical office space. Designs for your event are branded specifically to your event and include, if applicable, the necessary banners in varying dimensions for all event promotions.
-
Event Launch Marketing
- Email Blasts x 5 (20,000 cap/email)
- Social Media x 3 (Facebook & X), 1 x (LinkedIn)
- 1 Month Banner Ad on Labroots.com
- 2 WAVE Newsletter and 2 Category Specific Trending Newsletter Postings & Banner Ads
Mini Custom Virtual Events
If you’re looking for just a taste of the virtual event experience, consider some of Labroots’ basics event options.
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The Webinar Event Package Includes
- One Webinar
- Two Hour Event
- On-demand for 12 months
- Microsite/Registration Page
- Three Animated Avatars
- Virtual Event Venue
- Lobby/Entry Point
- Virtual Booth
- Auditorium
-
Marketing
- Email Blasts x 5 (20,000 cap/email)
- Social Media Posts x 3 (Facebook & X), 1 x LinkedIn
- 1 Month Banner Ad on Labroots.com
- 2 WAVE Newsletter and 2 Category Specific Trending Newsletter Postings & Banner Ads
-
The Virtual Lab Event Package Includes
- One Webinar
- Two Hour Event
- On-demand for 12 months
- Microsite/Registration Page
- Three Animated Avatars
- Virtual Event Venue
- Virtual Lab
- Auditorium
- Lobby/Entry Point
-
Marketing
- Email Blasts x 5 (20,000 cap/email)
- Social Media x 3 (Facebook & X), 1 x (LinkedIn)
- 1 Month Banner Ad on Labroots.com
- 2 WAVE Newsletter and 2 Category Specific Trending Newsletter Postings & Banner Ads
Do-it-yourself
Self Service Virtual Event Packages
For 17 years, Labroots has been fine-tuning what it looks like to host and produce virtual & hybrid events. Along the way, we have developed a variety of advertising opportunities for companies in life sciences, clinical diagnostics, healthcare, and medical industries. Now, Labroots offers more than ever through our partnership with Chati, a flexible, highly scalable virtual event platform that allows for the creation of unique, effective, and memorable online events.
We know that every event is different and not one size fits all, so we’ve put together a few plans full of features and services to suit everyone’s needs.
Basic
1 Day Live Event & 6 Months On-Demand
Microsite/Registration Page
6 Months On-demand
Unlimited Events
Unlimited Content
4 Event Spaces (Event Entry/Lobby, Auditorium, Exhibit Hall/Resource Center, Networking Lounge)
Webinar Integration (Zoom, Teams, GoTo, ON24, Webinar.net, Webex)
4 Hours Platform Training
Basic Support (email)
Up to 2,500 Registrations
3 Admins
5 Unique Event URLs
Platform License
Hosting
Branding
Professional
1 Day Live Event & 12 Months On-Demand
Microsite/Registration Page
12 Months On-demand
Unlimited Events
Unlimited Content
5 Event Spaces
Webinar Integration (Zoom, Teams, GoTo, ON24, Webinar.net, Webex)
6 Hours Platform Training
Pro Support (email and phone)
Up to 5,000 Registrations
5 Admins
10 Unique Event URLs
Additional Event Space
Block/Allow Listing
Gamification
Surveys
Video Chat
Enterprise
2 Day Live Event & 12 Months On-Demand
Microsite/Registration Page
12 Months On-demand
Unlimited Events
Unlimited Content
Unlimited Spaces
Webinar Integration (Zoom, Teams, GoTo, ON24, Webinar.net, Webex)
8 Hours Platform Training + Dedicated Production Specialist
Enterprise Support (24/7 email, phone, chat)
Up to 10,000 Registrations
15 Admins
35 Unique Event URLs
Matchmaking
Entitlements
CRM Integration
API Configuration
Continuing Education Credits
By participating in some of our virtual events and webinars, you can earn Continuing Education credits. Each event offers different educational credits based on the content of the event and the eligibility of the presentation. Please see below for the types of CE’s offered.
Professional Acknowledgment for Continuing Education (P.A.C.E.)
All laboratory professionals who are licensed or certified need continuing education (CE). Some employers also require CE in addition to or in place of those requirements. This includes all Medical Laboratory Scientists, formerly Clinical Laboratory Scientists or Medical Technologists (known as MLSs, CLSs, or MTs); all Medical Laboratory Technicians, formerly Clinical Laboratory Technicians (known as MLTs or CLTs); and some Phlebotomy Technicians or PBTs. Typically, they need 12 contact hours per year to meet most requirements. Labroots is an approved provider of P.A.C.E. CE credits through the ASCLS. P.A.C.E. CE credits are acceptable in all states and countries except for Florida, USA. We are an approved provider of Florida CE’s through the State of Florida CE Broker. P.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after one year from the date of the live broadcast.
Continuing Medical Education (CME)
Continuing Medical Education (CME) credits are essential for medical professionals to maintain their licensure and stay updated on the latest advancements in their field. These credits are obtained through educational activities which are developed and reviewed by experts in clinical areas, designed to sustain, develop, and increase the knowledge and skills necessary for optimal patient care. CME is a cornerstone of lifelong learning for healthcare professionals, ensuring that their expertise remains current and effective.
Continuing Professional Development (CPD)
Continuing Professional Development (CPD) credits serve as a quantifiable measure of engagement in professional learning and skill enhancement activities. These credits are accumulated by participating in various educational experiences, ranging from formal courses to informal training sessions, and are essential for professionals to maintain their licensure or membership in certain regulatory bodies. CPD credits demonstrate a commitment to continuous personal and professional growth, ensuring that individuals remain knowledgeable and competent in their respective fields.
Continuing Education Unit (CEU)
Continuing Education Units (CEUs) earned through NSGC-approved educational opportunities will be accepted by the American Board of Genetic Counseling for purposes of Genetic Counselor recertification. Labroots works with the NSGC to provide Category 1 CEUs. The NSGC grants a CEU for all educational programs with content targeted specifically to genetic counselors (10 hours of presentation are equivalent to 1 Category 1 CEU). Following the CEU approved presentation, an attendee will be required to take a quiz of the presentation and pass it (pass no-fail), as well as fill out an evaluation and submit a $25 fee, to receive their CEU certificate. These certificates are processed and provided by the NSGC. A CEU credit is available during the presentation enduring (on-demand) period and expires after 2 years from the date of the live broadcast.
American Association of Veterinary State Boards Registry of Approved Continuing Education (RACE)
Veterinarians must certify that they have completed a certain number of hours of approved continuing education to renew their license to practice veterinary medicine. Typically, they need 36 hours per year to meet requirements. Labroots is a provider of R.A.C.E. through the American Association of Veterinary State Boards (AAVSB). Following the CE-approved presentation, an attendee will be required to fill out an evaluation of the presentation to receive their CE certificate. These certificates are processed and provided by Labroots. R.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after one year from the date of the live broadcast.
