Webinars
Average Webinar Metrics:
These statistics are based off of webinars that followed our best practices.
Registrants
253-427
Live Attendees
153
On Demand
267
Total Viewers
87%
Standalone Webinar On Demand Views
38%
of total registrants
Persistent Virtual Event Webinars On Demand Views
58%
of total registrants
* Learn more about persistent virtual eventsTable of Contents
Facts & Figures
Users
5 Million
Average Website Sessions 
16 Minutes
25 Seconds
Average Webinar Sessions
31 Minutes
Average Virtual Event Sessions
3.55 Hours
Average Custom Virtual Event Sessions
3.02Hours
Average Hybrid Virtual Event Sessions
2.83 Hours
User Sessions
221K Monthly
2.65 Million Annually
Page Views
1.66 Million Monthly
20 Million Annually
Social Media Followers
2.53 Million+
Opted-In Newsletter Subscribers
697K+*
* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.
User Location
North America: 51%
Asia: 20%
Europe: 19%
South/Central America: 4%
Oceania: 5%
Africa: 1%
User Institution Type
Academia: (University/College) 31% (1.7M)
Hospital/Medical Center: 24% (1.35M)
Commercial/Industry:
(Biotech/Pharma/Life Science Company): 22% (1.2M)
Private: (CRO, CMO, Research Institute)15% (850K)
Government: 6% (330K)
Other: 2% (120K)
Job Titles
- Clinical Laboratory Scientist/Medical Laboratory Technician/Clinician 7% (381K registrants)
- Consultant
2% (108K registrants) - Core Facility Manager
3% (156K registrants) - Education Specialist 10% (541K registrants)
- Engineer 4% (212K registrants)
- Executive Management 4% (217K registrants)
- Lab Management 12% (623K registrants)
- Nurse 2% (109K registrants)
- Physician/Doctor/Medical Expert 9% (488K registrants)
- Principal Investigator/Post Doc 4% (229K registrants)
- Purchasing/Procurement 2% (99K registrants)
- Research Scientist/Researcher/Scientist 24% (1.3M registrants)
- Student 12% (685K registrants)
- Other 7% (384K registrants)
Content Categories Trending Articles / Webinars / Virtual Events / Users
Health & Medicine: 12,689 / 5,932 / 440 / 852,139
Cell & Molecular Biology: 5,476 / 1,086 / 120 / 475,432
Technology: 5,249 / 530 / 80 / 450,139
Genetics & Genomics: 3,782 / 695 / 72 / 295,185
Microbiology: 3,766 / 695 / 72 / 295,185
Neuroscience: 4,451 / 516 / 49 / 313,447
Plants & Animals: 4,196 / 177 / 18 / 343,134
Earth & The Environment: 4,664 / 86 / 18 / 231,304
Cancer: 3,139 / 847 / 99 / 548,219
Clinical & Molecular DX: 3,440 / 843 / 131 / 357,142
Immunology: 3,004 / 933 / 99 / 264,537
Chemistry & Physics: 3,955 / 177 / 49 / 432,404
Drug Discovery & Development: 3,139 / 685 / 100 / 352,301
Space & Astronomy: 2,906 / 11 / 1 / 151,398 / 180,353
Cardiology: 2,179 / 167 / 36 / 283,459
Cannabis Sciences: 1,570 / 213 / 26 / 195,556
Webinar Features
Labroots webinars have all the fixings. We have truly narrowed down the best practices and features that make for a successful webinar.
What to expect:
- Branded registration page
- Live polling, surveys, & customizable presentation interface
- 12 months on-demand
- Hosted on the Labroots website forever
- MP4 copy of the webinar
- Comprehensive reporting & metrics
- Continuing education (CE) credits to attendees: P.A.C.E., CEU, and more (if the presentation qualifies)
- Speaker selection assistance (optional)
- Webinar moderation if needed
- Live Q&A option available
- Webinar marketing
- Email Blasts (Up to 5 Emails, Capped at 20,000 each)*
- Social Media (2 Facebook, 2 X, 1 Labroots Linkedin)
- Banner Ads (MPU 300x250 Delivers on Labroots.com for 2 Weeks)*
- Automatic reminder emails to webinar registrants
- Inclusion in the WAVE Newsletter
- Inclusion in a Trending Newsletter
* A prompt approval of the marketing materials will ensure promotions are executed to their fullest extent.
Partnered with Webinar.net
How it works:
After purchasing a webinar or webinar package with Labroots, your Sales Manager will introduce you to your Production Manager. They will schedule a kick-off call with you to discuss the webinar creation process. During this call, you can secure your date(s), review all necessary materials for building the registration page, determine the type of webinar (live, fully pre-recorded with seeded questions, or pre-recorded with live QA), and ensure all your questions are answered.
When your microsite (registration page where we drive all your promotional traffic) is created, it will be sent to you for review and approval.
Once approved, your microsite will go “live”, and you will be introduced to the marketing team who will begin the creation of your promotional material. This copy will then be sent to you for your review and approval.
Post approval, the marketing team will begin promoting your webinar to your tailored audience selection. Additionally, you will be provided with the final marketing copy to collaborate with us on marketing. Following the live broadcast of your webinar, you will have access to links that will provide detailed registration and attendee information throughout the 12-month on-demand period.
To target the correct audience, you will be provided with links to our online:
Audience Selection Form: This helps us select the perfect segment of the Labroots email database to promote your webinar, ensuring your content reaches the right audience.
Webinar Social Media Form: Choose from 16 of Labroots’ category-based social media pages, targeting a niche demographic for increased webinar attendance and engagement.
Webinar Trial Packages
Feeling overwhelmed by too many choices? Can’t decide? Labroots Webinar Trial Packages are the perfect solution. These packages offer a sampling of webinars, virtual event series sponsorships, and digital products, allowing you to explore which Labroots options provide the best ROI for your company and/or campaign.
- 1 Webinar
- 1 Banner Ad for 1 Month
- 5 Newsletter Sponsorships
- 1 Email Blast to 10K Recipients
- 5 Social Media Posts
- 3 Sponsored Articles
Target your audience with ease!
Use Labroots’ comprehensive Audience Selection Form.
Webinar Packages, Go Virtual
Having produced hundreds of virtual events and thousands of webinars over the last 18 years, Labroots has a solution to fit your needs.
Let us help you make your webinars and virtual event a success.
If these options aren’t enough, visit the Custom Virtual Events media kit page to explore all of the virtual event opportunities that Labroots has to offer.
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Webinar Packs
- Single Webinar
- 2 Pack Webinars
- 3 Pack Webinars
- 5 Pack Webinars
- 10 Pack Webinars
- 20 Pack Webinars
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What's Included
- A dedicated production manager
- P.A.C.E. Continuing Education Credits
- Experienced Moderator availability
- Tech/Test practice calls and pre-recordings
- MP4 recording of the presentation
- Comprehensive reporting & metrics
- Reminder emails
-
Main Event Launch Marketing
- Email Blasts x 5 (20,000 cap each)
- Social Media x 6 (Facebook & X), 1 x (LinkedIn)
- Banner Ad x 1 month
- Newsletter Posting & Banner Ad (2 WAVE + 2 Trending Newsletters)
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Marketing after Main Event Launch (per Webinar)
- Email Blasts x 4 (20,000 cap each)
- Social Media x 4 (Facebook & X), 1 x (LinkedIn)
- Banner Ad X 1 week
- Newsletter Posting & Banner Ad (1 WAVE + 1 Trending Newsletter)
Turn Your Webinar Pack into a Persistent Virtual Event
Standalone webinars provide a lot of value, but with a persistent virtual event you can highlight all your webinar content in one place with the bonus of a visually engaging virtual environment.
What's Included:
- Microsite/Registration Page
- Lobby/Entry Point
- Exhibit Hall or Product Showroom or Virtual Lab
- Auditorium (Webinars)
- Breakout Room (video chat meetings) or Resource Center
- Networking Lounge
- Help Desk
- Other spaces available (Poster Hall)
In partnership with:
If these options aren’t enough, visit the Custom Virtual Events media kit page to explore all of the virtual event opportunities that Labroots has to offer.
Unparalleled Quality.
Expert Assistance.
Unique Platform.
Podcasts
Amplify your brand visibility with Labroots podcasts. Our podcasts let you create engaging audio content that showcases scientific innovations and industry leadership.
- Fill out our Podcast Content Form, providing all necessary details about your podcast episode. For Sponsored Podcasts, clients provide pre-recorded content, while for Custom Podcasts, our team works with you to plan and produce the episode.
- Within 3 business days, we’ll schedule a kick-off call to finalize details. For Custom Podcasts, we will collaborate with you on outlining the episode structure and recording schedule.
- After recording, for Custom Podcasts, our production team will edit the audio, add intros/outros, and polish the content. You’ll receive the edited podcast for approval within an agreed timeline. Sponsored Podcasts skip this step as they are submitted pre-recorded.
- Once approved, your podcast episode will be published on the scheduled date and distributed across our podcast platforms, newsletters, and social media channels for maximum reach.
For clients who have ready-to-use audio or video files, Sponsored Podcasts offer an easy way to distribute and promote your content to a targeted audience across multiple platforms, supported by Labroots’ extensive marketing efforts.
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Podcasts are sold in packs of 6, 12, or more, with a suggested cadence of one episode per month. Optional editorial services, such as creating show notes, are available at an additional hourly fee. All podcasts include a 1–2-minute trailer for the purchased series.
Custom Podcasts are the perfect solution for those seeking full creative and production support. Labroots collaborates with you to produce high-quality episodes from concept to completion, ensuring your podcast aligns with your brand and engages your target audience.
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Podcasts are sold in packs of 6, 12, or more, with a suggested cadence of one episode per month. Optional editorial services, such as creating show notes, are available at an additional hourly fee. All podcasts include a 1–2-minute trailer for the purchased series.
Continuing Education Credits
By participating in some of our virtual events and webinars, you can earn Continuing Education credits. Each event offers different educational credits based on the content of the event and the eligibility of the presentation. Please see below for the types of CE’s offered.
Professional Acknowledgment for Continuing Education (P.A.C.E.)
All laboratory professionals who are licensed or certified need continuing education (CE). Some employers also require CE in addition to or in place of those requirements. This includes all Medical Laboratory Scientists, formerly Clinical Laboratory Scientists or Medical Technologists (known as MLSs, CLSs, or MTs); all Medical Laboratory Technicians, formerly Clinical Laboratory Technicians (known as MLTs or CLTs); and some Phlebotomy Technicians or PBTs. Typically, they need 12 contact hours per year to meet most requirements. Labroots is an approved provider of P.A.C.E. CE credits through the ASCLS. P.A.C.E. CE credits are acceptable in all states and countries except for Florida, USA. We are an approved provider of Florida CE’s through the State of Florida CE Broker. P.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after one year from the date of the live broadcast.
Continuing Medical Education (CME)
Continuing Medical Education (CME) credits are essential for medical professionals to maintain their licensure and stay updated on the latest advancements in their field. These credits are obtained through educational activities which are developed and reviewed by experts in clinical areas, designed to sustain, develop, and increase the knowledge and skills necessary for optimal patient care. CME is a cornerstone of lifelong learning for healthcare professionals, ensuring that their expertise remains current and effective.
Continuing Professional Development (CPD)
Continuing Professional Development (CPD) credits serve as a quantifiable measure of engagement in professional learning and skill enhancement activities. These credits are accumulated by participating in various educational experiences, ranging from formal courses to informal training sessions, and are essential for professionals to maintain their licensure or membership in certain regulatory bodies. CPD credits demonstrate a commitment to continuous personal and professional growth, ensuring that individuals remain knowledgeable and competent in their respective fields.
Continuing Education Unit (CEU)
Continuing Education Units (CEUs) earned through NSGC-approved educational opportunities will be accepted by the American Board of Genetic Counseling for purposes of Genetic Counselor recertification. Labroots works with the NSGC to provide Category 1 CEUs. The NSGC grants a CEU for all educational programs with content targeted specifically to genetic counselors (10 hours of presentation are equivalent to 1 Category 1 CEU). Following the CEU approved presentation, an attendee will be required to take a quiz of the presentation and pass it (pass no-fail), as well as fill out an evaluation and submit a $25 fee, to receive their CEU certificate. These certificates are processed and provided by the NSGC. A CEU credit is available during the presentation enduring (on-demand) period and expires after 2 years from the date of the live broadcast.
American Association of Veterinary State Boards Registry of Approved Continuing Education (RACE)
Veterinarians must certify that they have completed a certain number of hours of approved continuing education to renew their license to practice veterinary medicine. Typically, they need 36 hours per year to meet requirements. Labroots is a provider of R.A.C.E. through the American Association of Veterinary State Boards (AAVSB). Following the CE-approved presentation, an attendee will be required to fill out an evaluation of the presentation to receive their CE certificate. These certificates are processed and provided by Labroots. R.A.C.E. CE credits are available during the presentations enduring (on-demand) period and expire after one year from the date of the live broadcast.
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