2025 Media Kit

Labroots 2025 Media Kit

Ready to join the virtual revolution? Labroots has a solution.

For 17 years, Labroots has been perfecting the art of producing and hosting virtual and hybrid events. In the process we’ve developed a diverse range of advertising opportunities tailored to the life sciences industries. Discover all that Labroots has to offer – from custom events and webinars to third-party emails, sponsored content, and social media- uniquely targeted to our community of over 5 million registered members.

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Facts & Figures



Users

5 Million

Average Website Sessions

15 Minutes
42 Seconds

Average Webinar Sessions

28 Minutes

Average Virtual Event Sessions

3.85 Hours

Average Custom Virtual Event Sessions

2.91Hours

Average Hybrid Virtual Event Sessions

2.67 Hours

User Sessions

585K Monthly
1.2 Million Annually

Page Views

1.2 Million Monthly
14.1 Million Annually

Social Media Followers

2.53 Million+

Opted-In Newsletter Subscribers

645K+*

* We have recently optimized our database by archiving users who haven’t engaged with our campaigns in the past 90 days. As a result, we now have a highly focused, targeted database of engaged and active users.

User Location


North America: 52%

Asia: 19%

Europe: 18%

South/Central America: 5%

Oceania: 4%

Africa: 2%

User Institution Type


Academia: (University/College) 30% (1.6M)

Hospital/Medical Center: 25% (1.3M)

Commercial/Industry:
(Biotech/Pharma/Life Science Company): 21% (1.1M)

Private: (CRO, CMO, Research Institute)16% (811K)

Government: 6% (305K)

Other: 2% (112K)

Job Titles


  1. Clinical Laboratory Scientist/Medical Laboratory Technician/Clinician 7% (356K registrants)
  2. Consultant
    2% (98K registrants)
  3. Core Facility Manager
    3% (145K registrants)
  4. Education Specialist 10% (498K registrants)
  5. Engineer 4% (207K registrants)
  6. Executive Management 4% (209K registrants)
  7. Lab Management 12% (611K registrants)
  8. Nurse 2% (98K registrants)
  9. Physician/Doctor/Medical Expert 9% (463K registrants)
  10. Principal Investigator/Post Doc 4% (199K registrants)
  11. Purchasing/Procurement 2% (97K registrants)
  12. Research Scientist/Researcher/Scientist 22% (1.1M registrants)
  13. Student 13% (662K registrants)
  14. Other 7% (360K registrants)
+

Content Categories Trending Articles / Webinars / Virtual Events / Users


Health & Medicine: 11,445 / 5,446 / 406 / 830,753

Cell & Molecular Biology: 4,964 / 960 / 100 / 461,448

Technology: 4,675 / 455 / 65 / 410,769

Genetics & Genomics: 3,495 / 692 / 85 / 303,805

Microbiology: 3,501 / 613 / 58 / 277,371

Neuroscience: 3,951 / 464 / 44 / 298,820


SEE MORE

Plants & Animals: 3,906 / 154 / 16 / 336,532

Earth & The Environment: 4,127 / 73 / 15 / 216,910

Cancer: 2,884 / 726 / 89 / 505,293

Clinical & Molecular DX: 3,067 / 744 / 117 / 325,861

Immunology: 2,717 / 830 / 90 / 239,250

Chemistry & Physics: 3,457 / 154 / 38 / 421,677


Drug Discovery & Development: 2,688 / 590 / 83 / 305,049

Space & Astronomy: 2,662 / 10 / 1 / 151,398 / 180,353

Cardiology: 1,947 / 146 / 33 / 271,615

Cannabis Sciences: 1,338 / 198 / 24 / 171,228

Carbon Calculator Repeating Video

NEW Carbon Calculator

You can now add a carbon calulator to your event microsites, showcasing the environmental savings attendees accumulate by choosing virtual.*

*Request a demo to talk about your next event and how to incorporate Labroots' carbon calculator.

Explore Our
Editorial
Calendar

Is choosing Labroots right for your business?


See what Maggie Moriarty, Product Marketing Manager at bioMérieux, has to say about her experience with Labroots.

A Letter from the Labroots Team

At Labroots, our mission has always been about connectivity.

At Labroots, our mission has always been about connectivity. We strive to maintain an open-access virtual network for scientists, researchers, academics, clinicians, doctors, and others across the global STEM community. As we move into 2025, Labroots will continue to bring people together, forge new connections, and communicate important information to the global scientific community.

In recent years, Labroots has focused on adaptation, versatility, and excellence. Virtual and hybrid events are now the gold standard for event professionals and hosts worldwide. As the virtual and hybrid event landscape continues to advance, Labroots remains at the forefront of strategic and technological solutions.

Established in 2008, we have solidified our position as a trusted institution in the virtual sphere. Our extensive experience uniquely positions us to support scientific industries as they navigate this ever-evolving landscape and assist scientific and medical institutions in shifting their educational and marketing efforts into the digital world. Our custom virtual events, webinars, and innovative digital product offerings are designed to turn economic uncertainty into opportunities for growth and success for our clients.

2024 was an outstanding year for Labroots, marked by a thriving team, new partnerships, and a renewed commitment to our team and our clientele. As we look forward to 2025, Labroots is committed to expanding our focus on virtual science education and communication. We aim to provide more opportunities, experiences, and connections through our Virtual Event Series, Trending Science News, Webinars, and more. By partnering with the innovative virtual event platform Chati, we can advance our virtual event strategies and remain at the cutting edge of sustainable virtual and hybrid events.

In 2025, the Labroots team is dedicated to enhancing our diverse services to better serve our clients and users. Join us as we take the next exciting step into the future of virtual scientific communication.

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