New Brands in New Markets

Early-stage markets provide a unique opportunity for new and innovative brands to get a foothold in an expected $50B cannabis CPG category while MSOs are building portfolios for a national approach. Packaging design, supply chain, product consistency, serving size, advertising, and more, are critical to creating an emotional connection between your product and your targeted consumer. Listen to this panel of diverse approaches to launching a brand in the cannabis space and their recipes for success.