VP Product, Personalization and Machine Learning - Optum Digital
BIOGRAPHY
Speakers
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Vinit Garg
Engineering LeaderBIOGRAPHY
Abstract
Join Laura Hamilton, VP of Product for Personalization and Machine Learning, for a deep dive into how her team replaced a keywords-based search experience with natural language processing (NLP). The new ML powered approach drove a 3.9X increase in clicks per day, a 70% increase in the program click-through-rate, and a 6.8X increase in program enrollments within the search experience.
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