Director of Public Relations, Grasslands
MAY 13, 2020 12:00 PM MT
Round Table Discussion - Strategic PR: How to Get a Reporter's Attention
Presented at:
MJ Unpacked - Colorado
Abstract
This half-hour roundtable is a deep dive case study featuring three cannabis executives discussing the strategy behind some of their favorite media hits - moderated by one of the top PR professionals working in cannabis. From big product launches to flashy collaborations, how did these cannabis brands make meaningful connections with their consumers via strategic earned media plays?
Round Table Contributors:
Elizabeth Hogan, Willie's Reserve
Katie Mattox, Marketing Director, Spherex
Corree Schmitz, Ripple
You May Also Like
DEC 10, 2024 | 9:00 AM
To-date, proteomic analysis has been severely limited in scale and resolution. Analyzing protein samples using an intact, single-molecule approach holds th...
FEB 25, 2025 | 1:00 PM
C.E. CREDITS
Quality efforts in the clinical laboratory are always under the microscope- a hyper-focus for laboratorians from start to finish. Recognizing the external factors that affect hemostasis test...
APR 21, 2025 | 1:00 PM
C.E. CREDITS
Routine coagulation assays are widely performed in laboratories and provide valuable information to the patient’s overall clinical picture. It’s important for laboratorians to kn...
OCT 02, 2024 | 7:30 AM
De novo gene synthesis and protein expression are established technologies that can give access to nearly any target DNA or protein sequence, allowing for engineering of biologics. In this p...
Loading Comments...