Associate Director of Training
BIOGRAPHY
MAY 25, 2021 9:30 AM CDT
Workshop Day 1 - Track A: Getting to Know Your Persona & Product through the lens of the customer
Presented at:
Building Innovation Leaders 2021
Speakers
-
Hinna Scully
Lead Technical Product ManagerBIOGRAPHY -
Nina Chavda
Principle UX Designer - OptumBIOGRAPHY
Abstract
Workshops: Tracks
Participants are encouraged to select the track that best suits them. Regardless of grade or time spent working on products, participants have a different level of familiarity and experience with product competencies. We have designed two learning tracks this year to enable participants to learn based on where you are in your product management journey.
Track A - Recommended for participants with minimal experience developing persona, journey maps and defining MVP.
Getting to Know Your Persona
What is a persona? How do you create a persona? We will focus on how to write a persona, gain empathy for what your customer needs or wants, and how the persona should be used throughout the product lifecycle.
Product Journey - Through the Lens of the Customer
In this session you will explore how to gain customer empathy through journey mapping. Learn how to gain perspective on what it’s like to experience your product through the customers eyes.
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